Presentation Training, Presentation Coaching, Presentation
 Development, Demo Training, E-Training,
Tel: 01276 502257

Demonstration
Workshop

The sales person has done his or
her best and now it is down to you to
give a live demonstration of your solution.

You know the software and hardware like the
back of your hand and you could talk about it and
show off your solution for hours. But is that the best way
to demonstrate your technology? How do you give
an effective demonstration?

This workshop explores the  attributes of an effective demo.
How to grab people's attention and then keep it while you
highlight the real benefits of your application. While every company's
software and hardware solutions are different the structure and
rational behind an effective demonstration is common across a wide
range of different industries and solutions.

In many technology companies the pre-sales support team learn how to give
a demonstration by watching others give one and then following their example.

This leads to a tremendous variation in the quality and standards of
demonstrations within the organisation. In addition, the fact that it is
technically minded people who are giving the demos can mean that the are
often far more interested in the technology than your customer’s business. 

While your prospective customers are far more likely to be interested in 
solutions to their problems than the ins and outs of your technology.

The key of a good demonstration is to adopt the pyramid principle which is
familiar to every journalist. In demonstration terms this means doing "your
best bit first"

Don't demonstrate your technology and expect prospects to see the
benefits. Work with them to help them solve their problems and
introduce them to new technology that will help achieve their vision of
success.

By attending this workshop you will gain a clear understanding of what
works and what doesn't and you will develop a structure for your
demonstrations that you can use again and again.

Forthcoming Dates:

Basingstoke	Tues	15th November 2011
	Wed	12th Dec 2012
Guildford	Tue	17th January 2012
	Wed	12th Sept 2012
Reading	Thurs	9th February 2012
	Thurs	14th June 2012
Oxford	Tues	6th March 2012
	Tues	17th July 2012
Slough	Tues	24th April 2012
London	Tues	23rd October 2012

We could also run this course in-house at a time to suit you.

Workshop Agenda

Introductions

Purpose of a Demonstration

5 Key Aspects of a demo

Deciding What to Show (FAB)

Coffee

Preparing your Audience (SPIN )

Lunch

3 Components of every Demonstration

Demonstration Structure

Making it Memorable

Coffee

Question Handling

Practical

Summary

Click for articles on:
 "How to structure an Effective Demonstration" and
 "10 Top Tips when giving a Demonstration"

Cost

This one-day workshop costs £325 (+VAT) per delegate

Participants are expected to bring their own laptop to practise their
presentations

Download Effective Demonstration Workshop - Course Outline

For a tailored in-house version of this workshop the cost is normally £1150 (+VAT)

Demonstration Tip of the Day

  
Links | Sitemap |  Privacy & Legal Statement | ©2010 Young Markets | Email Young Markets  | Tel: 01276 502257 | Request a call | Effective Presentation Training