Demonstration
Workshop
The sales person has done his or
her best and now it is
down to you to
give a live demonstration of your solution.
You know the software and hardware like the
back of your
hand and you could talk about it and
show off your solution
for hours. But how do you give
an
effective demonstration?
This workshop explores the attributes of an effective demo.
How to grab people's attention and then keep it while you
highlight
the real benefits of your application. While every company's
software and hardware solutions are different the structure and
rational behind an effective demonstration is common across a wide
range of different industries and solutions.
The key of a good demonstration is to adopt the pyramid principle
which is
familiar to every journalist. Which starts by looking at
the end result and
then fills in progressive levels of detail.
By attending this workshop you will gain a clear understanding of
what works
and what doesn't and will develop a structure for your
demonstrations that
you can use again and again.
Forthcoming Dates:
27th July In Guildford
15th September in Reading
12th November in Oxford
Cost
This one-day workshop costs £325 (+VAT)
Participants are expected to bring their own laptop to practise
their
presentations
|
Workshop Agenda
Introductions
Purpose of a demonstration
Features Advantages and Benefits
Qualifying your audience (
through the benefits)
Coffee
Demonstration Structure
Making it
memorable
Scripts
Room layouts
Things to avoid
Lunch
Practicals
Reviews
Question Handling
Summary |
