Young Markets -  Presentation Skills Training
Presentation Training, Presentation Coaching, Presentation
Development, Demo Training, E-Training, Tel: 01276 502257


June 2013

Vol 6  Issue 4    


Welcome to the June edition of Markets View.


Back to the regular format after last month's "driving" analogy.

I'm pleased to announce new course dates for the second half of the year, see below.

Follow me on Twitter


The A to Z articles this month are:
F for First Impressions and
F for Following your slides

My daily Twitter tips, or twips are still going, follow me, @youngmarkets on Twitter and I'll follow you back.

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Yours sincerely,

Graham Young
+44 1276 502257

Upcoming Courses

My presentation skills courses are being run on the following dates and locations:

Effective Business Presentations:


Effective Demonstrations:



For more information or to book, click on your preferred location above. 


Go on schedule a day in your diary now, and I'll change your presentations and demonstrations for ever. 


Alternatively please file this newsletter with your training information so you have the dates to hand when you do need them.

Free Presentation on giving an Effective Presentation  


Do you belong to any networking clubs, chambers of commerce, user groups or the like. Would you like to add value to your next meeting by having a presentation on how to give an effective presentation?


From 20 minutes up to one hour, I can provide an entertaining and instructive talk on creating and delivering an effective business presentation.


How much does it cost?  Nothing, although a cup of coffee afterwards wouldn't go amiss.


If this sounds of interest give me a call on 01276 502257 or reply to this newsletter on email.


The A to Z of Effective Presentations

Now on the letter "F" this issue looks at Following your slides and First Impressions.

F is for Following your Slides


Do you follow your slides or do your slides follow you?  Now, be honest!

This is a critical question which sorts the professionals from the amateurs, the men for the boys, the ladies from the lassies.  If you rely on your slides to keep you on track during a presentation and remind you what to say, in my view, you are not presenting optimally.  In fact you are turning the whole presentation process on its head.

Displaying a slide and then telling people what the slide says is not presenting, it is describing.  If the slide is mainly textual then your audience can read it for themselves and you as a presenter become redundant to the process. If the slide is mainly imagery, it depends what the imagery is as to whether or not your audience "get it". That said the most effective image is one which creates a good strong mental image without reams of explanation. So if your images are good you may still be redundant as a presenter.

The right way to give a presentation is for the presenter to speak and any visual aids which are being used to follow the speaker, to help illustrate a point that he/she is making.

I see so many people who use their slides as their cue cards, they inevitably let their audiences get ahead of them, which leads to boredom and disinterest on the part of the audience, or makes the speaker redundant.

When the presentation is too long or the nerves are too jangled to remember everything, rather than relying on your slides, use cue cards to help you remember everything and let the slides back up and reinforce your ideas. Don't just describe your slides.


F is for First Impressions  

First impressions last, people will form an immediate impression of you, as a speaker, the moment you walk on to the stage and whether that impression is good or bad you may be stuck with it.

The impression you give is determined by a great number of different things, including but not limited to what you look like, how you dress, your body language, your tone of voice and what you say in your opening remarks.


You want to look the part, think about how your audience are likely to be dressed, is it business suits and ties, blazers, smart casual or jeans and t-shirts? You should dress as in the style of a leader of your audience.  Wear clothes that you feel good in as this will help you to feel more confident. A pin striped suit and gold cufflinks may be fine for a city audience but may create the wrong impression for a group of software developers.

What ever clothes you decide to wear there is no excuse for poor grooming; it really shows that you just don't care enough about your audience.

Body language:

No matter how nervous you may be feeling internally you want to look confident on the outside. So remember what your mother always told you as a child; stand up straight, shoulders back, stomach in and smile.

 "Smile and the world smiles back." There's nothing like a smile to create a good first impression. A warm and confident smile will put both you and your audience at ease. If you look like you are enjoying giving the presentation your audience are more likely to enjoy receiving it. So smiling is a winner when it comes to great first impressions. But don't go overboard with this - people who take this too far can seem insincere and smarmy.

Before you start talking just take time to look round your audience and establish eye contact with them, hopefully some of them will give a nice facial echo and smile back which will boost your confidence.

Once the majority of people are looking back at you then start talking.

Your opening remarks:

It is vital that right from the start you give people a good reason for listening to you. Stating your name and the title of your talk rarely does this. You need to grab the audience's attention. Give them a reason why they should listen, tell them why it is important to them.

Establish your credibility up front. If your audience doesn't respect you as an authority on your subject, they won't listen properly.  Imagine, an unknown person talking about the engineering principles behind the development of a F1 racing car for an hour or so. Why would you listen? Then, at the end, he reveals he is Adrian Newey who designed the championship winning Red Bull F1 car, it puts his talk in a whole new perspective, but by then it's too late to listen harder. Establish your credibility at the start (or even before you take the stage).

The last thing you need to achieve in your opening remarks is a sense of trust and connection to your audience. Tell them something they know to be true, something which shows you are on their wavelength and understand the situation they are in.


Finally, never start with an apology; it creates a poor first impression. If something has gone wrong and there is nothing you can do about it in the time available, carry on as if it was intentional. For example, if the projector will not work and you can't display your slides, just pretend that you were not intending using slides and give your presentation without them. This is yet another reason for not relying on your slides to remind you what to say (see article above).


The first impression you give is down to you, so do everything you can to ensure that your first impressions are positive, in how you appear, what you do and what you say, and you will end up giving a lasting positive impression.



This is the second time through the alphabet for me, you can see the previous entries on the A to Z of Presenting blog
More new tips under the letter "G" in the next newsletter.



    Improve Your Presentations

    I hope you have found this newsletter useful and interesting. You can learn a lot more about how to structure and give an Effective Business Presentation, by:

    • Attending a Young Markets Effective Presentations Skills training course
    • Reading my ebook "The A to Z of Effective Business Presentations" which you can download from my website today.
    • Taking my on-line course which is just one of the many sales related training modules at
    • Reading my blog
    • Following me on Twitter
    • Check out the Young Markets channel at

    Please feel free to forward this on to your friends and colleagues. If you have received this second hand and would like your own personal copy of future issues, please click here.


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