All over the world thousands of business
presentations are being given every minute of the day. Up and down the
country, in offices, conference rooms and hotels, companies spend
vast sums of money hiring rooms, hiring projection equipment, employing
staff, paying their expenses and the delegates spend their time and
money attending these events. But how many of these presentations are
effective? How many have delivered the desired result? How many have
changed the way people think?
While it is an absolute
truth that you can’t influence all the people all the time, the sad fact
is that for many presentations the result is a complete waste of time or
even worse they have a negative affect on the delegates.
So how do you give an
Effective Presentation, what makes the difference between an average
presentation and an Effective Presentation.
The Main Components
There are five main components of a
You should consider
each in turn to maximise the effectiveness of your presentation.
What do you want the audience to
do as a result of your presentation? This should be quantifiable and
measurable. Remember to use a call to action at the end of you
presentation to reinforce your objective.
Like it or not you will be judged
on your performance, so overcome any fear/nervousness or turn it to your
advantage by using the energy generated by the adrenaline to add more
power to your presentation.
Ensure you make the most of the
physical environment, keep it tidy and make sure everyone can see you
and the screen (assuming you are using one) and can hear you clearly.
Make sure you know how to operate any equipment. Don't forget to turn
off your mobile and the screensaver on your laptop.
Probably the most important part
of any presentation, without them you would be talking to yourself. You
should know as much about them as possible: Who are they, how many of
them are expected, what are they interested in, what do they want to
hear, what is in it for them?
It is surprising where the time
goes to when you get up and start talking. In a 30 to 45 minute
presentation you will only have the time to convey between three and
five main points. So keep it simple! If you can't state your central
message in one or two sentences, you probably haven't narrowed your
topic enough, or clarified your thoughts enough.
Decide on three to
five key points.
evidence for each key point. Include statistics, stories or
Develop a strong
introduction and powerful conclusion.
Use visual aids
which help to communicate your message.
presentation with enthusiasm, variety and passion.
Put them together correctly and you will turn on a light in people
heads. Brighten up their lives. Get your audience to
see and understand things, about which they were previously in the dark.
Future issues of Markets View will expand
further on this topic, but for now please see my top tips in the A-Z of
Presentations, or download my Top Tips on