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Newsletter

July 2007

 
Vol 2  Issue 4    

Welcome

A relatively short and concise newsletter this month, but it is still packed with some great information. As well as the last 4 course dates for this academic year, there is an announcement for an entirely new range of on-line on-demand training.

Further down this newsletter, in the A to Z of Effective Business Presentations, we are up to "L" for "Little Things", "Language" and "Lecterns"

Please feel free to forward this newsletter on to your friends and colleagues. If you have any feedback or comment on the contents of this newsletter, or any questions about Effective Presentations, I would love to hear from you.

Upcoming Courses

I appreciate that during the summer it may be difficult to take a day out of the office, due to covering for other staff who are away on holiday, but if you work in business development it can also be a very efficient time to update your skills while customers and prospects are also on holiday. The last 4 courses for this academic year are:

    Effective Business Presentations    Wed 18th July in Guildford (limited availability)

    Effective Business Presentations    Wed 25th July in Slough

    Effective Business Presentations    Wed 8th August in Oxford

    Effective Business Presentations    Wed 15th August in Camberley

As always, you are recommended to book early to avoid disappointment. For more information or to book click on www.businesspresentation.biz or call 01276 502257

Sales Training On-line On-Demand

The tutor of our "Close More Sales!" training courses, 'Sales Guru' Shaz Quereshi, has just released an entire library of sales training courses for delivery over the internet at www.salestrainingonline.com The website enables you to access over 20 generic sales skill modules covering the most important aspects of sales and marketing. Each module takes about 30 minutes to complete, so you can even learn a new topic while you eat you sandwiches for lunch as long as you are on the internet!

The training courses have been delivered to thousands of sales people across Europe during the last ten years in the classroom environment and have been consistently rated above 90% in the candidate feedback forms. Advances in technology have meant that we are now able to deliver the same courses with the same audio, over the internet at a fraction of the price - bringing corporate sales training techniques to all. By the way I can recommend the "Delivering Effective Presentations" module, as I am a guest speaker on it! Why not try it for a taster of what I deliver on the full day course. I'm certain you will find something that will interest you and help you to make more sales.

Like me, if you don't like reading ebooks and can't spare the time to take a day out of the office, this on-line training may be exactly what you need. You can pick just one module that addresses one particular aspect of sales where you need to strengthen your understanding. Alternatively you can access the entire library for a complete year (at a reduced price) to equip yourself with all the skills you need to be successful at selling. Corporate licenses, for companies who want to train a number of people, are also available.

Not only is the information easily digestible, so is the price. Individual courses only cost £10 for a full month's unlimited access and all you need to do is sit and learn, as everything plays automatically!

Click here for a full list of courses.

The A to Z of Effective Presentations

In previous newsletters, which you can access here, I have covered A to K , so now it is the letter “L”

L is for Little Things

Little things can irritate, especially when they are repetitive.  Little fonts that are too small to read irritate.  Little repetitive movements backwards and forwards irritate, little repetitive hand gestures irritate, adding ‘alright?’ or ‘you know’ at the end of every sentence irritates.  Watch out for these little things, as you probably do not even realise that you are doing them.  Making a video recording of your presentation while you are practising can be a very good way to see and recognise these sub-conscious mistakes.

L is for Language

For most presentations, it is OK to use bad language.  I am not suggesting you swear and blaspheme your way through a presentation that is definitely wrong.  But starting a sentence with a preposition, using split infinitives, or even turning nouns into verbs is all right for most presentations.

Use conversational language.  Speak to the audience as if you are speaking to a friend.  This is just one of the reasons why reading from a script does not come across well.  When we are writing we use different formats and sentence constructions from when we are talking.

Use contractions.  Use short words and sentences, plus active verbs.  Do not be afraid of sentence fragments -- people talk that way.

It is however best to avoid heavy use of jargon and abbreviations, unless you know for certain that everyone in your audience will know what you are talking about.  Be careful, it is sometimes surprising, as a vendor in a market, how little potential prospects know or understand about the market as a whole.

L is for Lecterns

Most established speakers prefer not to use a lectern.  This is because it creates a divide between you and your audience.  Be brave and step out from behind the lectern.  You are the most important visual aid in your presentation, so make sure people can see you.

When you are using a lectern, do not be tempted to rest your hands on either side of it.  They will become stuck to that lectern and you will find yourself incapable of moving!

Improve Your Presentations

I hope you have found this newsletter useful and interesting. You can learn a lot more about how to structure and give an Effective Business Presentation, by attending a Young Markets Effective Presentations Skills training course (see above), or from my ebook “The A to Z of Effective Business Presentations” which you can download from my website  (www.businesspresentation.biz) today.

  
I hope you have found this issue of Markets View interesting and informative.


Effective Business Communication

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