A relatively short and concise newsletter this month, but it
is still packed with some great information. As well as the last 4 course dates
for this academic year, there is an announcement for an entirely new range of
on-line on-demand training.
Further down this newsletter, in the A to Z of Effective Business Presentations, we are up to
"L" for "Little Things", "Language" and "Lecterns"
Please feel free to forward this newsletter on to your friends and colleagues.
If you have any feedback or comment on the contents of this newsletter, or any
questions about Effective Presentations, I would love to hear from you.
I appreciate that during the summer it may be
difficult to take a day out of the office, due to covering for other staff who
are away on holiday, but if you work in business development it can also be a
very efficient time to update your skills while customers and prospects are also
on holiday. The last 4 courses for this academic year are:
Effective Business Presentations Wed 18th
July in Guildford (limited availability)
Effective Business Presentations
Wed 25th July in Slough
Effective Business Presentations Wed 8th August in
Effective Business Presentations
Wed 15th August in Camberley
As always, you are recommended to book early to
avoid disappointment. For more information or to book click on
or call 01276 502257
Sales Training On-line On-Demand
The tutor of our "Close More Sales!" training courses,
'Sales Guru' Shaz Quereshi, has just released an entire library of sales
training courses for delivery over the internet at
website enables you to access over 20 generic sales skill modules
covering the most important aspects of sales and marketing. Each module
takes about 30 minutes to complete, so you can even learn a new topic
while you eat you sandwiches for lunch as long as you are on the
The training courses have been delivered to thousands
of sales people across Europe during the last ten years in the classroom
environment and have been consistently rated above 90% in the candidate
feedback forms. Advances in technology have meant that we are now able
to deliver the same courses with the same audio, over the internet at a
fraction of the price - bringing corporate sales training techniques to
all. By the way I can recommend the "Delivering Effective Presentations"
module, as I am a guest speaker on it! Why not try it for a taster of
what I deliver on the full day course. I'm certain you will find
something that will interest you and help you to make more sales.
Like me, if you don't like reading ebooks and can't
spare the time to take a day out of the office, this on-line training
may be exactly what you need. You can pick just one module that
addresses one particular aspect of sales where you need to strengthen
your understanding. Alternatively you can access the entire library for
a complete year (at a reduced price) to equip yourself with all the
skills you need to be successful at selling. Corporate licenses, for
companies who want to train a number of people, are also available.
Not only is the information easily digestible, so is
the price. Individual courses only cost £10 for a full month's unlimited
access and all you need to do is sit and learn, as everything plays
for a full list of courses.
The A to Z of Effective Presentations
In previous newsletters, which you can access
here, I have covered A to
K , so
now it is the letter “L”
L is for Little Things
Little things can irritate, especially
when they are repetitive. Little fonts that are too small to read
irritate. Little repetitive movements backwards and forwards irritate, little
repetitive hand gestures irritate, adding ‘alright?’ or ‘you know’ at the end of
every sentence irritates. Watch out for these little things, as you probably do
not even realise that you are doing them. Making a video recording of your
presentation while you are practising can be a very good way to see and
recognise these sub-conscious mistakes.
L is for Language
For most presentations, it is OK to use
bad language. I am not suggesting you swear and blaspheme your way through a
presentation that is definitely wrong. But starting a sentence with a
preposition, using split infinitives, or even turning nouns into verbs is all
right for most presentations.
Use conversational language. Speak to
the audience as if you are speaking to a friend. This is just one of the
reasons why reading from a script does not come across well. When we are
writing we use different formats and sentence constructions from when we are
Use contractions. Use short words and
sentences, plus active verbs. Do not be afraid of sentence fragments -- people
talk that way.
It is however best to avoid heavy use of
jargon and abbreviations, unless you know for certain that everyone in your
audience will know what you are talking about. Be careful, it is sometimes
surprising, as a vendor in a market, how little potential prospects know or
understand about the market as a whole.
L is for Lecterns
Most established speakers prefer not to
use a lectern. This is because it creates a divide between you and your
audience. Be brave and step out from behind the lectern. You are the most
important visual aid in your presentation, so make sure people can see you.
When you are using a lectern, do not be
tempted to rest your hands on either side of it. They will become stuck to that
lectern and you will find yourself incapable of moving!
I hope you have found this newsletter useful and interesting.
You can learn a lot
more about how to structure and give an Effective Business Presentation, by
attending a Young Markets Effective Presentations Skills training course (see
above), or from my ebook “The A to Z of Effective Business Presentations” which
you can download from my website (www.businesspresentation.biz) today.