I hope you enjoyed a lovely summer, although the weather here in the UK
has been nothing special. Now it is back to the grindstone, with the
Autumn being a favourite time for running events and seminars. Are all
your colleagues' presentation skills well tuned?
In the A to Z of Effective Business Presentations, we are up to "M" for
"Making it Memorable" and "Mnemomics".
Please feel free to forward this newsletter on to your friends and
colleagues. If you have any feedback or comment on the contents of this
newsletter, or any questions about Effective Presentations, I would love
to hear from you.
+44 1276 502257
First, a quick plug for the public
courses I am running
Effective Business Presentations Wed
26th Sept in Guildford
Presentations Wed 9th Oct in Heathrow
Effective Business Presentations Wed 24th Oct
Effective Business Presentations Wed 7th Nov in Reading
Effective Business Presentations Wed 21st Nov in Oxford
By attending one
of these courses you can discover how to structure and deliver an
effective business presentation. This is not just training on how to
speak in public. It is concise, fact laden training about speaking in
For more information or to book click
One day or Two
Up until now I have always run one day
Effective Presentations skills training courses. This is because I feel
most people are too busy to take 2 days out of the office.
However I an now considering creating a
two day course, which will provide more time for presentation
preparation and enable participants to give 4 presentations over the
course of the two days. It will also allow time for a module on Question
Handling and more time on Creating Visual Aids.
I would be interested to know how popular
this new 2 day course is likely to be. Assuming you were looking for
some presentation skills training, which would you favour?
If your preference would be for a 1 day
1 DAY (Sorry voting is now suspended)
If you would prefer a 2 day course click
Clicking on either of these buttons does
not mean you actually want any training! It is purely so that I can gain
a measure of the potential demand for a 2 day course. I promise that
this preference vote will only be used for general market research and
you will not be sold to on the basis of your response.
This is a blatant
plug for a guy I know, who is very good at his work. I don't usually
have any advertising in this newsletter but I thought that you wouldn't
mind if a made an exception just this once
Keith runs The
Scott Partnership based in Woking, Surrey. He is a one-man graphic
design studio with many years of skill and experience producing a wide
variety of work including: annual reports, brochures, catalogues,
packaging, logos and web development. His philosophy is simple, listen
carefully to what your clients want, offer helpful advice and deliver
their job on time at a price they are happy with.
If you would like
to receive this kind of service for your graphic designs, give Keith a
Tel: 01483 757530
The A to Z of Effective Presentations
In previous newsletters, which you can access
here, I have covered A to
L , so
now it is the letter "
M is for Making it
78% of presentations are forgotten within 3 days!
How do you make your presentation memorable?
It's easy too make a presentation memorable for all the wrong
reasons, the bigger the goof the more memorable it becomes. But how do
you make a presentation memorable for all the right reasons?
In this article I will ignore the obvious requirements for a
presentation of having an objective, understanding what your audience
want to hear and using appropriate graphical visual aids rather than
slides full of text.
The first step is to ensure everyone is listening! If the audience
are still thinking about the last activity they were involved in or
worrying about something that may or may not happen in the future, they
will be paying scant attention to what you are saying and certainly will
not remember it.
You need to start with an attention grabbing opening. An opening
remark which will make your audience really think. Think about the topic
of your presentation. Asking a rhetorical question, quoting a humorous
or contentious remark from a famous person or stating a thought
provoking statistic are just some of the ways to grab your audience's
attention. You need to ensure that your audience is tuned in to you and
your topic right from the outset.
Now that you have their attention, your challenge is to keep it.
Speaking in a lively, confident manner will certainly help as will
knowing your subject matter but if you really want to make it memorable
you need to gain your audience's involvement. The wise old man Confucius
is attributed with the saying "I hear - I forget, I see - I remember, I
do - I understand". While this may be an over simplification, it is
certainly true that you remember participating in things for far longer
than if you have only seen or heard other people do them.
Depending on the size of your audience you can involve them in
different ways, for a small audience think of a game they could play and
participate in, for instance you could structure your talk along the
lines of "Who wants to be a Millionaire" or "The Weakest Link", asking
questions that bring out the points of your presentation. As the size of
your audience increases it becomes more and more difficult to have
physical activities for people to participate in, although asking people
to write down on paper "The 3 most import aspects of :" before asking
people to call out their answer and writing them on a flipchart can be
used for quite large groups. Alternatively you can ask people to pair
off with the person next to them and do an activity as a pair.
However practical exercises are not always practicable. In this
situation, the next best thing is to get people to do things in their
head. Ask lots of rhetorical questions, take people on a journey or get
them to imagine themselves in different scenarios. Remember it has to be
personal rather than abstract.
The more involvement the audience has in your presentation the more
they will remember it.
You need to end your presentation with as much impact as your
attention grabbing opening. Don't just stop and say "Thank you, are
there any questions?". You want to end with a punch, not just peter out.
Something that links back to your opening remark and that reinforces
what you have been talking about will usually work well. Then finally
don't forget the all important "call to action" which will reinforce the
objective of your presentation.
M is for Mnemonics
Mnemonics is the general practice of using artificial aids - rhymes,
rules, phrases, diagrams, acronyms and other devices to help people
memorise and recall names, dates, facts and figures. They are a great
way of making things more memorable.
Some common ones include:
My Very Educated Mother Just Showed Us Nine
A mnemonic to help remember the names and order of
the planets in our solar system.
Mercury Venus Earth Mars Jupiter Saturn Uranus
Richard of York Gave Battle in Vain
for the colours of a rainbow.
Red Orange Yellow Green Blue Indigo Violet
How to get young children to remember how to spell 'because'?
Give them a mnemonic - Big Elephants Cannot Always Use Small
An acronym such as OSRAM, which I use to remind people of the
5 main components of a presentation, is another type of mnemonic.
Hopefully it helps you to remember Objective, Speaker, Room,
Audience, Message and how to light up people's lives through your
Try thinking up memorable mnemonics for the topics of your
presentation, it will help people recall the important elements, long
after you have left.
I hope you
have found this newsletter useful and interesting. You can learn a lot
more about how to structure and give an Effective Business Presentation,
- Attending a Young Markets Effective
Presentations Skills training course
- Reading my ebook "The A to Z of
Effective Business Presentations" which you can download from my
- Taking my on-line course which is
just one of the many sales related training modules at
Please feel free to forward this on
to your friends and colleagues. If you have received this second
hand and would like your own personal copy of future issues, please