Presentation Training, Presentation Coaching, Effective Business Presentations, Corporate Presentations, Public Speaking                 TEL: 01276 502257

Presentation Training Courses in Guildford, Reading, Camberley, Oxford, Basingstoke, Slough, Heathrow, London or your own office

Young Markets Presentation Training

     Effective Business Communication

Presentation Training Course Presentation Coaching Online Presentation Training Corporate Presentation Development

January 2008

Vol 3  Issue 1    


As this is the first Markets View newsletter for 2008, let me wish you a slightly belated Happy New Year. May 2008 be the year when your dreams and reality meet.

Remember, it is not who you are that holds you back, it is who you think your are not!

For those of you who think you are not a fluent and captivating orator why not come on one of my Effective Presentation Skills courses.

Appropriately, for the start of a New Year, the A to Z of Effective Presentations article is "O for Openings".

Yours sincerely,

Graham Young
+44 1276 502257

Upcoming Courses

First, a quick plug for the public courses I am running:

  • Effective Business Presentations Wed 13th Feb in Oxford
  • Effective Business Presentations Wed 20th Feb in Heathrow
  • Effective Business Presentations Fri 7th March in Reading
  • Effective Business Presentations Wed 19th March in Guildford
  • Effective Business Presentations Fri 11th April in Basingstoke

By attending one of these courses you can discover how to structure and deliver an effective business presentation. This is not just training on how to speak in public. It is concise, fact laden training on how to give a presentation that will make your voice heard and your objectives fulfilled.

For more information or to book click here.

New Course Calendar for 2008

The new 2008 Course Calendar and Conspectus is now available with details of our public and in-house training, including dates for the first half of 2008.

You can down load it from here or send me an email and I would be happy to mail it back to you.

You can also now download a file to automatically populate the course dates, for your favourite locations, into MS-Outlook from the same place.

The A to Z of Effective Presentations

In previous newsletters, which you can access here, I have covered A to N , so now it is the letter " O"

O is for Openings

First impressions are very important. People often make instant judgements when a speaker stands up to talk. Starting by giving off a poor impression will take a long time to recover from, if you ever do. But, what if this is not the first time the audience have met you? Is the opening of your presentation still quite so important? In my view the answer has to be an emphatic "yes". Indeed, the better people know you the more important it is to start with a good opening.

Whether your presentation is a stand-alone event or just one in a whole series of different presentations, it is absolutely vital that you start by grabbing the audience's attention. Otherwise they are likely to be still thinking about the last presentation, or a phone call they had just before they arrived at the meeting. They may even be thinking "I hope this doesn't go on too long, I have things to do." You need to capture people's attention and confirm their hope that you will be an interesting person to listen to. You need to get them involved right from the outset.

There is an age old saying about how to present: "Tell them what you are going to tell them, tell them, and then tell them what you told them". When I first heard this I thought that seems a bit repetitive, surely people will get bored if I say everything three times. But I have since learnt that this single rule adds more to most presentations than any other, as long as you tell it right.

The "Tell them what you are going to tell them" is your opportunity to grab the audience's attention. Put the core subject of your presentation across in a way that challenges the listener and makes the listener think. There are many ways of capturing your audience's attention:

Ask a rhetorical question Make a confrontational remark Give a thought provoking quotation for an acknowledged source Tell a good personal anecdote Do, show or say something unexpected The key to a good opening is to make people think; to wake them up and make them pay attention.

For example, if you are an accountant and have to give a presentation on new tax laws, you could start by listing the main areas of taxation you will be covering. But most of your audience will probably be asleep before you have finished the introduction. An alternative, more attention grabbing, opening might be to ask "Who has too much money?", quickly followed by "So, why did most of you give too much to the tax man last year? During my presentation you will discover how to reduce the amount of tax you will pay this year."

While grabbing their attention is important, it is also important that the opening is in line with the rest of the presentation. I saw a video once, of a headmistress trying to introduce a police officer to the children at an American junior school's assembly. The children were all noisily chatting away to each other and the headmistress's repeated requests for silence were being ignored. The lady police officer then tried to quieten them down with no success. So, she took out her revolver and fired a shot into the air. There was instant silence. She had their attention, but when she then asked in her most child friendly voice "How are you all doing today?" There was an equally stony silence.

You only have one chance to make a first impression so it is worth thinking it through properly and working out the type of reaction it will generate.

Once you have grabbed your audience's attention, keep them listening by telling them what they want to hear, rather than what you want to say.

Improve Your Presentations

I hope you have found this newsletter useful and interesting. You can learn a lot more about how to structure and give an Effective Business Presentation, by:

  • Attending a Young Markets Effective Presentations Skills training course
  • Reading my ebook "The A to Z of Effective Business Presentations" which you can download from my website today.
  • Taking my on-line course which is just one of the many sales related training modules at

Please feel free to forward this on to your friends and colleagues. If you have received this second hand and would like your own personal copy of future issues, please click to register..

I hope you have found this issue of Markets View interesting and informative.

Effective Business Communication 

 Click to subscribe to this email newsletter


Sitemap |  Privacy & Legal Statement | 2013 Young Markets | Email Young Markets  |    Tel: 01276 502257    | Request a call |

Young Markets - Presentation Training Courses, Presentation Skills Workshops in Camberley, Surrey, London, Reading, Oxford, Guildford, Heathrow and Basingstoke