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     Effective Business Communication

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June 2008

Vol 3  Issue 3    


It has been a while since my last newsletter, my only excuse is that I have been quite busy, running courses and an employee survey for one of my clients. So I apologise for the delay in sending this newsletter out.

I would like to welcome all the new readers who are receiving this newsletter for the first time. I hope you find it interesting and useful.

The A to Z of Effective Presentations article in this issue continues with more "P s". This time "P is for Pace, Pauses, Powerful Phrases and Pointers ".

Yours sincerely,

Graham Young
+44 1276 502257

Upcoming Courses

Courses available over the next few months include:

  • Effective Business Presentations Fri 20th June in Slough
  • Effective Business Presentations Wed 2nd July in Camberley
  • Effective Business Presentations Fri 18th July in Oxford
  • Effective Business Presentations Wed 30th July in Guildford
  • Effective Business Presentations Wed 13th August in Camberley
  • Effective Business Presentations Wed 10th September in Reading
  • Effective Business Presentations Wed 26th September at Heathrow

By attending one of these courses you can discover how to structure and deliver an effective business presentation. This is not just training on how to speak in public. It is concise, fact laden training on how to give a presentation that will make your voice heard and your objectives fulfilled.

If you have already attended one of my courses and you found it educational, enjoyable and effective why not forward this email to a colleague and encourage them to book on one of these courses.

For more information or to book click here.

The A to Z of Effective Presentations

In previous newsletters, which you can access here, I have covered A to O , so now it is the letter "P" In this issue "P" stands for Pace, Pauses, Powerful Phrases and Pointers.

P is for Pace

When you are full of nervous energy, you tend to talk faster. So make a conscious effort to slow down and speak clearly.

When you are presenting you should talk slightly slower than you would in normal conversation, this allows the audience time to think about what you are saying. Talking too fast will make it harder for your audience to concentrate on your words. After a while, they will start to lose concentration and stop listening.

However, do not over do it. Speaking too slowly can sound monotonous and make it appear that you are talking down to your audience, in which case they will again lose interest. The best speakers vary their pace throughout a presentation.

P is for Pauses

Silent pauses can be a particularly powerful way to get the point across. Pause for a couple of seconds before you make a significant statement. People will pay more attention to it. By interrupting the rhythm of your voice, your audience sub-consciously recognise that something is about to happen and it makes then listen even harder.

At the start of a presentation before you make your opening remarks, pause, look around the room smile at your audience and gather your thoughts. Instead of diving straight in, a pause at the start will ensure everyone's attention is on you and that they are ready and eager to hear what you are going to say.

People who are new to presenting or public speaking, often feel that they cannot stop talking and that any pause seems to last a lifetime. They want to get the presentation over with as quickly as possible and by stopping talking not only are they delaying the finish, they are not doing what the are there to do, which is talk. It is as if leaving a pause is drawing attention to themselves, rather then their speech. They would be right but it is a very useful thing to do.

P is for Powerful Phrases

In the same way that using a monotone dreary voice with no energy or power is a recipe for disaster, so can your choice of words. The English language contains many words some are passive but others are powerful, emotive words.

By using these powerful emotive words, you can supercharge your presentation. Probably the most powerful word is 'you'. It may not sound particularly powerful but if you maximise the use of the word 'you' throughout your presentation, you will gain a far better response.

Do not present in the third party, it makes it very remote. You should try to involve your audience in your presentation and by using the word 'you', that is exactly what you are doing.

Try inserting the word "you" 30 times in the first 5 minutes of your talk. I guarantee your audience will like your presentation. Why? Firstly, it is because people like it when you talk about them. Secondly, it is impossible to use the word "you" that many times with out thinking about the "you" you are referring to, and the more you think about your subject from the audience's perspective the better your presentation will be.

In general, people like to be in control, which is why people love buying things but hate being sold to. So use words and phrases in your presentations that appear to give people control over what they are doing. For instance: allow them to discover things rather than telling them how it is.

There are many other powerful words including: Discover Easy Guarantee Health Love Money New Proven Results Safety Save Time Free For example:

You will discover how you can . . . safely and easily.

By discovering the safe, proven techniques in this book, you are guaranteed to give presentations that are more effective.

By giving Effective Business Presentations, you can save time and money and your manager will love you.

P is for Pointers

Using pointers, be they the traditional aerial type or laser pointers, rarely adds value to a presentation. More often than not, they give a presenter something to play with, which irritates the audience.

In my experience, it is best not to use them.

If you feel that you need to point to different parts of your visual aids to convey your message, you will probably be better off redesigning your visual aids so that they are clear enough to convey the message without using a pointer. Try building them up bit by bit as you talk about them, or highlight an area by drawing a circle around it and then zoom in to that area on the next slide.


Improve Your Presentations

I hope you have found this newsletter useful and interesting. You can learn a lot more about how to structure and give an Effective Business Presentation, by:

  • Attending a Young Markets Effective Presentations Skills training course
  • Reading my ebook "The A to Z of Effective Business Presentations" which you can download from my website today.
  • Taking my on-line course which is just one of the many sales related training modules at

Please feel free to forward this on to your friends and colleagues. If you have received this second hand and would like your own personal copy of future issues, please click to register..

I hope you have found this issue of Markets View interesting and informative.

Effective Business Communication 

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