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     Effective Business Communication

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March 2007

Vol 2  Issue 2    


This month sees the introduction of a new service from Young Markets to help compound and embed the learning that people have gained by attending our training courses, The Presentation Help Line, see below for more information.

In the A to Z of Effective Business Presentations, we are up to J for Jokes.

Please feel free to forward this on to your friends and colleagues.

Upcoming Courses

An extra date has been added to our course schedule. 28th March in Bracknell.

    Effective Business Presentation Skills    Wed 21st March in Heathrow (Only one place left)

    Effective Business Presentation Skills    Wed 28th March in Bracknell  (Additional date)

    Effective Business Presentation Skills    Tues 18th April in Guildford

Why take 2 days out of the office, when you can learn as much on a Young Markets' delegate focussed course in just one day. Half the time and half the price as well!

For more information and to book click on

Presentation Help Line

Change is a difficult thing. Most people don't like change, if you don't believe me just try asking your partner to sleep on the other side of the bed tonight!

When people come on a course they are hopefully open to new ideas and want to learn something new. In a sense they are open to change, to learning something new, extending their capabilities, breaking new boundaries and the fact that they are in a different surrounding, with new people they have not met before makes it easier to make the change. But once they go back to their ordinary (or in some cases not so ordinary) but more familiar surroundings, it is all to easy to slip back into to their old ways.

At Young Markets we try to invoke confidence in presenting through our training courses as well as passing on a few hints and tips as to what works and what doesn't work when you are up in front of an audience. We would like to think that we are establishing a firm foundation for your future presentations.

The vast majority of people leave our training courses feeling invigorated, fresh with new ideas and new tactics that will improve their presentations in the future, which makes me feel good. But I often wonder whether this new knowledge is always applied when they return to work. Has it made it way through to real changes in behaviour? Has it made a real difference?

Our courses are based on the age old truth, first voiced by Confucius, "I here I forget, I see I remember, I do I understand". This is why everyone does 3 practicals on our 1 day course and why we try to make the courses as interactive as possible. Because it is only by doing something that people gain a true understanding of what it involves.

But our one day course is just the start, although people usually work hard during the course, the real hard work comes afterwards, as they apply what they have learnt in their working life.

To help people who have attended Young Markets' Effective Presentation Skills training courses, embed their new skills, we are launching a new service, "The Presentation Help Line".  This is an email based service that provides past delegates with help on creating and giving their future presentations. You can use it as a sounding board to gain an independent insight as to whether a particular approach will work, to get suggestions for attention grabbing openings or to provide feedback on techniques that you have found work well (or not). We will even review your presentation slides and give our open and honest feedback.

When appropriate, I will publish selected extracts in this newsletter, if I feel they would be of benefit to a wider audience, assuming the contributor is happy for me to do it.

Now for the best part of this new service....

                                                ..... it is completely F*R*E*E*

to past delegates on a Young Markets training course.

All you have to do is email your questions, observations and concerns to

SME Guild

On the subject of helping people, I came across a new web community the other day it is called and is aimed at small to medium size businesses. It provides a community networking site, where you can advertise your company, products, services, search the reference centre, view articles and news, participate in forums for different industries, ask questions and get answers, create, edit and participate in online quizzes and surveys, create and/or respond to tenders and get suppliers to come to you with the wanted section.

The site is very new and no doubt has a few glitches still to iron out, but they are offering f*r*e*e membership for the first year. If you run a small business check it out. The more of us who join the better the site should become.


The A to Z of Effective Presentations

In previous newsletters, which you can access here, I have covered A to H , so now it is the letter " J"

J is for Jokes

Warning comedians can die on stage! 

Unless you are by nature very good at telling jokes my advice is don't.  There is nothing worse than telling a joke which does not work. Especially at the start of a presentation. Even if Billy Connolly had the audience in stitches with exactly the same joke, it doesn't mean you will get the same reception.  Of course, I might be biased as the only joke I can ever remember is "What's brown and sticky?" ....... "A stick".

Introducing some humour into the presentation can however be very worthwhile. People will remember your presentation far better if they enjoyed it and adding a slice of humour is a good way to help people enjoy themselves.  It can also be a good way to recover if you have made a mistake.  Self-depreciating humour is the safest form to use but don't over do it as you will undermine your position of authority as a speaker.

It goes without saying that racist, sexist, religious, or any other non-politically correct jokes must be avoided at all costs.

Improve Your Presentations

I hope you have found this newsletter useful and interesting. You can learn a lot more about how to structure and give an Effective Business Presentation, by attending a Young Markets Effective Presentations Skills training course (see above), or from my ebook " The A to Z of Effective Business Presentations" which you can download from my website  ( today, for only $15  or  8.75 .

Please feel free to forward this on to your friends and colleagues.  If you have received this second hand and would like your own personal copy of future issues, please subscribe here.

I hope you have found this issue of Markets View interesting and informative. Don't forget, if you are interested in the survey, please give me a call.

Effective Business Communication 

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